Maia Thompson, 11 years old, has always loved fashion. She plays fashion games and goes to fashion camps. She got her first sewing machine two years ago and has loved sewing ever since. She is also my daughter.

 

Her blog is a vehicle for her to show kids how to put an outfit together easily and quickly. It is also a place for them to learn how to sew and to dress with style. 

 

Her social media presence on instagram and twitter help to strenthen her brand and increase her reach.

 

The Plan

 

1. A Blogging Website. Maia has a daily post "Outfit of the Day" and weekly post "Sewing Tip of the Week" as well as occasional video blogs on a variety of fashion and beauty topics. 

 

2  Social Media presence on Instagram and Twitter. To expand Maia's reach, help her build a network and crate a reputation in the fashion space, we created a twitter and Instagram account. She strategically selects who to follow and what to repost to align with her brand and message. 

 

We are tracking her posts and experimenting with differnet target age groups and subject matter to measure results. Her uniqie style and voice are finding an audience.