Resume
Digital Marketing Specialist
Buff, Inc. 2014 - 2015
• Contributed substantially to company efficiency, brand growth with high level of project ownership and accountability for marketing initiatives.
• Assisted with seasonal asset development, both digital and print (catalogs, sales support, POP materials, advertising, etc.), via freelance designers and contractors.
• Managed company e-commerce website via CMS to ensure product inventory and specs were up to date and site worked properly.
• Oversaw measuring, reporting and analysis of SEO and Google Analytics, identifying and troubleshooting pitfalls in traffic, site abandonment, etc.
• Initiatedand executed online and email marketing materials and campaigns such as e-newsletters.
• Updated website as needed with press, photos, and video content to keep it dynamic and 'sticky'.
• Acted as liaison with public relations agency in planning media calendar and providing necessary support (assisting with press releases, media requests).
• Interacted with our outside sales rep force communicating pertinent information and collateral.
• Proactively ensured the maximization and leveraging of all marketing dollars spent and every opportunity taken.
Director of Advancement & Communications
Theatre Bay Area. 2013 – 2014
• Managed a staff of nine across marketing, development and communication departments at the nations largest regional performing arts service agency, serving nearly 3000 members in 11 bay area counties.
• Responsible for the planning, coordination and oversight of all marketing and communication operations including email, print, web and social media.
• Produced engaging promotional campaigns in support of membership, products, services, events, and initiatives.
• Utilized google analytics, click back tracking and A/B testing to increase member engagement and retention.
• Worked with staff and Board to ensure marketing and communication strategies were central to daily decision-making and operations.
• Cultivated and solicited major donors and foundations. Ensured the integrity of strategic partnerships. Planned donor appreciation & cultivation events.
Marketing & Development Consultant
Various. 2011 – 2014
Client list: Alter Theatre – San Rafael, Napa Valley Performing Arts Center – Yountville , Lamplighters Music Theatre – San Francisco, 142 Throckmorton Theatre – Mill Valley.
• Guided staff and board through the creation and implementation of new marketing strategies.
• Developed tactics for cultivating new prospects and facilitated the preparation and solicitation of gifts.
• Conducted marketing, program and development assessments.
• Re-designed all marketing and communication collateral to utilize consistent brand identity.
• Launched annual marketing campaigns through print, digital and social media.
• Designed and implemented social media strategies (Facebook, Twitter, Constant Contact).
• Planned and oversaw all aspects of special events and fundraisers.
Executive Director
Marin Arts Council 2008 – 2011
• Successfully completed a five-year strategic plan linking the organization’s mission with strategies to achieve its vision based on financial sustainability.
• Conducted cultural census for Marin Community Foundation, recommending the launch of a community engagement initiative.
• Convened quarterly meetings for arts leaders and artists to increase cultural participation and collaboration.
• Developed annual marketing and development plans.
• Attracted over one million people each year to exhibits and events through marketing and social media.
• Created online cultural calendar enjoyed by over 6000 people each week.
• Planned and managed annual budget.
• Analyzed market trends and measured ROI in all areas.
• Awarded $250,000 annually through competitive grants program in arts and education.
Executive Director
6th Street Playhouse 2005 – 2008
• Merged two nonprofit theatre companies (the Santa Rosa Players & Actors Theatre of Sonoma County) into the 6th Street Playhouse.
• Created annual marketing and communication plans. Managed and measured each strategy’s results.
• Strengthened and focused the brand identity of the organization resulting in the redesign of collateral.
• Increased the subscriber base by 150% in just two years.
• Raised $1.3 million to transform a historic brick warehouse into a state-of-the-art performance facility.
• Cultivated and grew general attendance.
• Managed a full-time staff of seven, a production staff of nearly 100 and over 150 volunteers annually.
Artistic Director
Actors Theatre 1997 – 2005
• Developed cohesive season-long marketing campaigns.
• Increased subscriber base by 1000% in five seasons.
• Increased average annual attendance from 50% to 90% capacity.
• Planned and managed annual budget.
• Produced and directed over 100 productions and special events.
• Identified, booked and coordinated entertainment.
• Awarded “Best Theatre Troupe” by the Northern California Bohemian (1998 – 2004).
• Awarded PC Magazine’s website of the week (summer 1997) for interactive online version of King Lear.
Art Director
Market Live. 1993 – 1997
• Grew business from five employees to over 100.
• Analyzed trends and recommended market strategies in new and changing technological frontier.
• Developed over 200 retail websites now generating over $2 billion in sales annually.
• Built and managed client base, including: Autodesk, Broderbund, Illuminations, Flax Art, Travel Smith, Enwisen, Smith & Hawkin, Garden Gate, America's Choice Mall.
• Led a team of designers and programmers on multiple concurrent projects in a fast-paced environment.
• Created and led marketing and sales presentations.
EDUCATION
• Bachelor of Fine Arts, North Carolina School of the Arts, 1991
• Santa Rosa Junior College
• Sonoma State University
AWARDS
• Top 101 things about Marin (Arts Organization) 2011 – Marin Magazine
• Top 5 Arts Makers (“The ones to watch”) 2004 – The Press Democrat
• Arts Maker of the year 1998 – The Northern California Bohemian
SOFTWARE & TOOLS
Adobe Creative Suite (including Illustrator, Photoshop and InDesign), Microsoft Office Suite (Excel, Word, Power Point), Final Cut Pro, Constant Contact, CRM’s, Basic HTML and web2.0 editing software (Word Press, Joomla), Social Media (Facebook, Twitter, Linkedin,Tumblr, HootSuite), Your Membership- Membership Management CRM / CMS.
REFERENCES FURNISHED UPON REQUEST
