Jimmy Dillon is referred to as "the Eric Clapton of the Bay Area." He works with some of the best and most famous musicians in the country to create music training DVD's, unique concerts, events and youth music camps.

 

I helped Jimmy formulate a marketing and communications strategy to attract new fans, students, and gigs. The core tactics used were:

 

1. An updated website that gave him instant street cred. His reputation is flawless and his musicianship is second to none. But his old website was not showcasing his abilities and accomplishments and it was definitely not building a fan base or leading to sales of his popular training DVD's.

 

Other site features include:

• calendar of his gigs which auto syncs to his Google calendar

• music library for fans and fellow musicians to enjoy his playlists

• online booking form to convert leads to gigs.

 

2. An email-marketing plan that combined his fragmented lists into one master list with marketing segments. Now when he has a new gig, releases a training DVD, or launches a new EP he has the tool to communicate with his audience and the analytics to improve his results.

 

3. Social Media Training. Jimmy was already using Facebook. I just provided a little training to help him continue building his community and get his voice heard above the crowd. Now, we are designing interactive music training channels with Google Hangouts and Skype.

 

There are tons of ways to advertise online. Before my help, Jimmy was throwing money into online promotion with very little return on investment. I streamlined his efforts and provided him with tools to track and achieve positive results- giving him more time to do the things he is best at- playing and teaching guitar.